ASSESSING THE ADOPTION OF ELECTRONIC COMMERCE BY CUSTOMERS IN BAUCHI METROPOLIS

  • Esiefarienrhe Michael Bukohwo University of Agriculture, Markurdi, Nigeria
  • Bishams Linus Audu Abubakar Tafawa Balewa University, Bauchi, Nigeria
Keywords: E-commerce, E-commerce Adoption, Relative advantage, Perceived risk, compatibility, Online transaction

Abstract

E-Commerce has evolved as a result of the application and use of the internet and other web based technologies for daily business activities. The adoption and use of e-Commerce varies from Country to Country and within Nigeria, from State to State. Therefore the purpose of this research is to determine the factors that influence the adoption and effective utilization of e-Commerce in Bauchi Metropolis. A theoretical model is provided that conceptualize and links different factors influencing the adoption of e-Commerce by customer in Bauchi Metropolis.

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Published
2014-07-31
Section
Original Article