“Consumer Switching Behavioural Pattern Based On choice of Value Added Services Provided by the Telecom Service Providers”

  • Dr. Vipin Kumar Assistant Professor, L.N.Mishra College of Business Managmant Muzaffarpur, Bihar
Keywords: Value Added Services (VAS), Generation X, Y & Telecom service provider


Consumer defined as an individual who buys products or services for personal use and not for manufacture or resale. A consumer is someone who can make the decision whether or not to purchase an item at the store, and someone who can be influenced by marketing and advertisements. A marketer needs to understand the dynamics of the consumer mind set & act accordingly.


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Review Article